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A Personal Interview with Zhang Zhihua, Chairman of Xindafang, Published in Equipment Industry Magazine
Exclusive Interview with Zhang Zhihua, Chairman of Zhengzhou New Dafang Heavy Industry Science And Technology Co., Ltd.
(Article excerpted from: Equipment Industry Magazine)
Zhengzhou New Dafang Heavy Industry Science And Technology Co., Ltd., which has been honored with the title of “National Enterprise Technology Center,” seizes the commanding height through innovation, uses innovation to drive enterprise development, transforms “innovative strength” into “competitive advantage,” and thereby achieves diversified development and sustained industry leadership. What enables Zhengzhou New Dafang to hold such a dominant position in the industry? What are the essential conditions for building an outstanding team? And what are your insightful views on team management? To find out, we interviewed Zhang Zhihua, Chairman of Zhengzhou New Dafang Heavy Industry Science And Technology Co., Ltd.
Management performance that elicits envy from peers
As the leader of Zhengzhou Xindafang, he transformed a partnership into a modern enterprise with a clear equity structure, well-defined property rights, and a stable management team. He also developed this previously unknown private company into a leading enterprise in China’s specialized construction equipment sector and was recognized as an Outstanding Enterprise in China’s Machinery Industry. Under Zhang Zhihua’s leadership, Zhengzhou Xindafang has consistently pursued Innovation to gain a competitive edge, leveraged Independent Innovation to drive corporate development, and converted innovative capabilities into competitive strengths. As a result, the company has successfully elevated China’s integrated mechanical, electrical, and hydraulic control technology for large-scale transfer construction equipment to an internationally advanced level, creating another new industrial hallmark for Zhengzhou’s equipment manufacturing industry and making a positive contribution to the city Party Committee and municipal government’s goal of leapfrog development.
Sincere hearts move society.
Zhang Zhihua has led the people of Zhengzhou Xindafang in enthusiastically engaging in various public-service initiatives, helping to improve the community’s public environment, creating numerous employment opportunities, and donating three buses to support the development of urban public transportation in Zhengzhou. He has also made monetary and material donations to areas affected by the Wenchuan earthquake in Sichuan and the Yushu earthquake in Qinghai, as well as to local schools and community charity drives, demonstrating his heartfelt commitment and compassion. From the bottom of his heart, he devoted himself to composing “The Song of Xindafang—Fulfilling Our Dreams,” which captures the unwavering conviction, indomitable spirit, and tenacious entrepreneurial drive of the Xindafang team. He is determined to guide the people of Zhengzhou Xindafang in “using our products to open up markets and leveraging our strength to realize our dreams,” with the aim of transforming Zhengzhou Xindafang into a world-class, industry-leading special-equipment conglomerate.
Culture Ahead, Enterprise Extraordinary
“Culture leads the way, and the enterprise excels”; “To build a century-old, evergreen enterprise, we must cultivate a distinctive corporate culture!” Culture is the soul of enterprise development and the inexhaustible driving force behind it. Zhang Zhihua permeates all corporate activities and radiates through every aspect of them; it showcases the company’s image, safeguards its interests, highlights its value, and accelerates its rapid growth. To further translate cutting-edge technologies into tangible results, turn those results into products, and transform products into industries, the people of Xindafang have formulated a feasible development plan in accordance with modern corporate governance principles. They provide technological equipment that can replace imported products for key national projects, have established a modern corporate management system with a clear equity structure and well-defined property rights and responsibilities, and are committed to building a corporate culture that embodies the unique characteristics of Xindafang.
People-oriented, striving for excellence
Zhang Zhihua said: “Culture is the set of values and methodologies that serve the achievement of strategic objectives, and it guides employees in aligning their thoughts, concepts, attitudes, behaviors, and values to fulfill the company’s mission. The nobility of a corporate philosophy determines the nobility of its employees. The reason New Dafang has achieved leapfrog development on the path of becoming stronger and bigger is due to the promotion and accumulation of its corporate culture. Starting from the concept of ‘uniting people’s hearts through culture,’ we have redefined and vigorously cultivated the core values of ‘people-oriented, pursuit of excellence, and harmonious coexistence.’ Examining New Dafang’s corporate culture, its essence lies in requiring employees to be honest and trustworthy, advocating dedication and commitment—this ‘people-oriented’ approach is underpinned by the talent philosophy of ‘competence first, virtue foremost.’”
Cultural Cohesion and Harmonious Coexistence
Miao Wei, Minister of Industry and Information Technology of the People’s Republic of China, Guo Gengmao, Deputy Secretary of the CPC Henan Provincial Committee and Governor of Henan Province, Lian Weiliang, Member of the Standing Committee of the CPC Henan Provincial Committee and Secretary of the CPC Zhengzhou Municipal Committee, and other leaders have all visited Xindafang to inspect its operations, offering full recognition and high praise for its development in recent years. Under the core values of “people-oriented, pursuit of excellence, and harmonious coexistence,” Xindafang’s Culture has exuded tremendous appeal. The focus on building a strong corporate culture is aimed at elevating the guiding principles that best drive Xindafang’s growth, ensuring these principles are widely embraced by all Xindafang employees and passed on to new recruits. Leapfrog development hinges on Innovation and independent innovation; by positioning R&D to “fill domestic gaps and break foreign monopolies,” Xindafang has forged a path of industry leadership.
Innovation is the inevitable of development.
“Innovation is the only choice for enterprise development!” Under the leadership of Chairman Zhang Zhihua, Xindafang has adhered to the spirit of self-improvement and relentless pursuit, steadfastly pursuing a path of innovation. Bold in pioneering and daring to innovate, the company positions its R&D efforts on “filling gaps and breaking monopolies,” striving to gain the commanding heights through technological innovation. Currently, Zhengzhou Xindafang is taking the development of the core component for large-scale transfer construction equipment—the “rare-earth permanent-magnet low-speed high-torque hub motor”—as a breakthrough point, aiming to drive transformation in China’s mechanical transmission sector and, in turn, facilitate a comprehensive technological upgrade of China’s large-scale transfer equipment in terms of energy conservation and emission reduction. The goal is to enhance the core competitiveness of such products in China while developing Zhengzhou Xindafang into an internationally competitive special-equipment industrial group.
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