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Xin Dafang Makes a Perfect Debut at the 2012 Bauma Shanghai
Xin Dafang News: Despite the lingering shadow of the post-financial-crisis downturn and a continued decline in sales across the industry, the biennial global flagship event for the construction machinery sector—the Bauma Shanghai—has defied the trend by opening with great fanfare from November 27 to 30 at the Shanghai New International Expo Center. The show has set new records for visitor attendance, number of exhibitors, and exhibition space, achieving yet another outstanding performance.
According to reports, this year’s Bauma exhibition boasts an expansive display area of over 300,000 square meters, bringing together more than 2,700 global industry leaders and showcasing the latest industry trends, thereby setting the pace for development across China and the broader Asia-Pacific region. As a premier platform where the world’s leading construction equipment manufacturers compete on equal footing, each edition of the show features groundbreaking products and highly anticipated industry innovations, repeatedly reshaping the technological trajectory and brand landscape of the global construction equipment sector.
As a leader in China’s specialized construction equipment industry, Xindafang has participated in Bauma Shanghai for many consecutive years. This year, the company dispatched a multi-departmental exhibition team—comprising representatives from the Marketing Center, Technical Center, and other divisions—to Shanghai, showcasing its latest technologies, state-of-the-art equipment, and new products. At this year’s show, in addition to highlighting its core offerings such as high-speed-rail construction equipment and flatbed transporters for shipyards, Xindafang also unveiled a series of innovative, standardized new products, including the QLY9596 wind-turbine installation crane, the 900-ton integrated transport-and-erection machine, the WC40 hydraulic support transporter, and rock-drilling rigs. These introductions fully demonstrate Xindafang’s robust capability for independent innovation and underscore the company’s strength in establishing a solid foothold in the domestic market while reaching out to the global specialized construction equipment manufacturing industry.
During the exhibition, Cai Zhongxian, General Manager of the Marketing Center, personally took the lead, guiding the marketing team in warmly welcoming visitors and patiently showcasing the company’s products. Meanwhile, Li Gang, Director of the Technology Center, led the technical staff in providing detailed explanations of the products’ technological advantages and promptly addressing customers’ questions on the spot. Over the four-day event, our booth drew countless visitors with its cutting-edge technology and state-of-the-art equipment, hosting more than 20,000 visitors in total. This not only showcased to the industry New Dafang’s healthy, stable, and reputable corporate image but also highlighted its advanced technology as a domestic leader in specialized construction equipment.
To showcase the positive, energetic, and passionate spirit of the Xindafang team, all staff braved the bitter cold by wearing suits and ties throughout the exhibition. Despite prolonged standing and constant interaction, by the end of the event everyone’s feet were swollen and their voices hoarse—but no one complained, let alone backed down. Each and every participant persevered to the very end, further exemplifying the company’s unwavering corporate ethos of resilience, hard work, and relentless striving.
Through this exhibition, an increasing number of industry professionals from both China and abroad will undoubtedly come to know Xindafang and be deeply impressed by the company’s mission and initiatives to “fill domestic gaps and break foreign monopolies,” thereby taking a solid step forward in Xindafang’s continued leadership in the domestic and international specialized construction equipment sector.
Executive Vice President Chen Hao Welcomes Visitors
Cai Zhongxian, General Manager of the Marketing Center, Welcomes Visitors
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